Independent Marketing Consultant and President of The Pricing Institute
Steven Roth (Oberlin class of ’77) is an independent marketing consultant with more than 20 years of experience in creating, executing, and measuring results-oriented marketing programs for commercial and not-for-profit organizations. As a recognized leader in the field of direct and database marketing, Steven has been published by the Direct Marketing Association, has been a speaker at industry conferences and a guest lecturer at the Boston University Graduate School of Management. Steven began his career as the Marketing Director for the Shubert Organization, where he was part of a team that launched Tele-Charge, the first automated ticketing service dedicated solely to the sale of theater tickets. Currently, he is Board Chair of Arts Boston, a 170-member audience development organization.